For the announcement of a strategic partnership between Carpathia Hosting and Equinix, the two companies wanted to create a social media newsroom and embed it within the microsite surrounding the announcement. To do this, Carpathia and Equinix deployed a customized Kyoo, complete with Twitter feed, Google news and blog feed and static elements like video and resources.
A social media and digital marketing conference, Social Media Club Knoxville’s Social Slam brought in over 400 attendees from around North America. In order to manage the vast amount of buzz surrounding the event, Social Slam deployed its own customized Kyoo, complete with Twitter and Facebook feed, dynamic photo and video element, a heat map showing the geographic reach of the event, content feed from event speakers and sponsors, news and blog feed and trending topics by date.
The Air National Guard utilized multiple Kyoos for both brand awareness and disaster response. ANG wanted to be a resource for the community not only in times of disaster, but in reporting the social reach of events and generating further awareness around its own brand. The disaster response area was used to rollout information such as natural disasters, firsthand accounts, news and ANG updates. As natural disasters can happen at anytime and with no warning, ANG needed the ability to have an easy, quick turnaround time without the need to contact us. With the added ability to download, clear and reassign keywords and users, ANG had the power to quickly change the topic that was being displayed, within minutes.